Melissa Davis | VP Analyst

Melissa Davis is a Vice President, Analyst. Ms. Davis advises clients on the use of customer analytics to improve the customer experience and deliver business value for digital commerce, marketing, sales and customer service business processes and across the customer journey. She covers customer analytics strategies, trends and technologies.

Rita L. Sallam | Distinguished VP Analyst

Rita Sallam is a Distinguished VP analyst and Gartner Fellow in the Data and Analytics team. Mrs. Sallam's focus includes tracking and predicting market trends, vendor assessment and selection, and identifying best practices for making analytics pervasive and strategic to the business. Of particular interest is how all aspects of data management and analytics are being disrupted by AI-enabled augmented analytics. She is also focused on building a methodology for selecting and valuing data and analytics portfolios including AI investments.

Tina Nunno | Distinguished VP Analyst

Tina Nunno is a Vice President and Gartner Fellow in Gartner's CEO and Digital Leaders Research Group based in Stamford, Connecticut. Ms. Nunno is a recognized thought leader and has published extensively on technology leadership, executive communications and decision-making. Her best-known original research focuses on helping executives understand and deal with organizational politics and conflict management both strategically and pragmatically. Ms. Nunno is a sought-after keynote speaker. She has been featured in the opening keynote at multiple Gartner Global Symposia, as well as numerous industry events around the world. Her research and presentations on subjects such as "Presenting to the Board of Directors" and "Strategic Thinking and Decision-Making", and "Power Politics", provide insights for how senior executives can achieve both enterprise and personal success. Organizational politics is a subject that Ms. Nunno has been passionate about researching, to help executives deal with the most difficult conflict situations. Her range of work includes publications and videos that analyze the dynamics of dealing with political land mines such as investment prioritization, saying "no" assertively, dealing with urgency, and moving from defensive to offensive positioning. Her best known work includes her book, "The Wolf in CIOs Clothing" deals with the "dark side" of organizational politics, which she describes as when stress or conflict takes over either individual interactions, or enterprise cultures that then need to be brought back to the "light side". Ms. Nunno enjoys coaching executives on personal branding and achieving career goals such as joining boards of directors, by helping them bring their leadership stance, communications strategies and enterprise contributions to their fullest potential. She is also the Analyst Sponsor of the Gartner Women's CIO Community, and enthusiastically supports a wide range of diversity and inclusion initiatives.