Guess what? Your customers really don’t want to hear about your products or services.
“Things have changed in the last decade. The companies that are really customer focused today, or customer centric, are the ones that focus on outcomes on the task or objective of the customer. So, instead of selling you a lawnmower, I’m selling you a beautiful lawn.” (Gene Alvarez, Gartner)
So why is the grass greener for some companies, and how do you join them? This week on Gartner ThinkCast we are going to boost your organization’s curb appeal, as we share how you can become a truly customer-centric company. And then we will introduce you to your customer of the future.
“What will the customer be like? It starts with a customer who wants to feel as if they’re getting a great experience. And feel is really the key word in that case.” (Nadine LeBlanc, Gartner)
And we will help you feel as if you are connecting better with your current customers and prospects on social media, as we revisit a Gartner ThinkCast conversation with leading social media influencer Tamara McCleary.
“Be social on social media. Stop treating social media as if it’s free advertising. It does not work that way. You absolutely have to become a human on social media.” (Tamara McCleary)
A reminder that we like to interact on a more human level with you. So please take a moment to offer us a rating and some feedback wherever you subscribe to Gartner ThinkCast.