Meet the Expert

Frank Buytendijk

Frank Buytendijk is a Gartner Fellow in Gartner’s Data and Analytics group. His work mostly takes a futurist approach, researching the edges of what he covers. Mr. Buytendijk pioneers the topic of “digital ethics” and “digital society” helping organizations to do the “right thing” with technology and avoid “messing up.” He further covers data and analytics. In addition to his responsibilities at Gartner, Mr. Buytendijk is a visiting Fellow at Cranfield University School of Management, and a regular guest lecturer at Warwick Business School. Mr. Buytendijk has a solid history of his futurist studies becoming a reality. Examples include digitalization of society (2016), emergent strategies (2015), digital ethics (2012), embracing complexity (2011), management excellence (2009), behavioral performance management (2008), high-performance organizations (2005), collaborative decision making (2003), enterprise performance management (2002), business activity monitoring (2001) and BI/ERP (1998). Mr. Buytendijk’s previous role at Gartner covered business intelligence, data warehousing and performance management. Outside of Gartner, he was VP of Corporate Strategy at Hyperion, which was acquired by Oracle. At Oracle, he ran part of the Hyperion business unit, and later he founded and ran a global Oracle thought leadership program. He was also Chief Marketing Officer at the Netherlands-based software vendor Be Informed. Mr. Buytendijk is also the author of five books, including “Performance Leadership,” which is about organizational behavior; “Dealing With Dilemmas,” which covers strategy; and “Socrates Reloaded,” which explores the philosophy and ethics of information technology. One of his case studies from “Dealing With Dilemmas” was even included in the Harvard Business Review case study database.

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