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This initiative covers best practices for organizing, guiding and managing an impactful technology marketing function to succeed in dynamic market conditions.
Get critical insights on market dynamics, the competitive environment, growth segments, and the characteristics of your ideal customers
Get critical insight to successfully navigate key areas of marketing impact: sales enablement, ABM, vertical, partner marketing, and customer advocacy.
Get critical research and insights on creating compelling, customer-centric stories that make differentiation clear
Plan, develop, and execute traditional demand generation and account-based programs to create awareness and engagement from prospects and existing customers.
Improve the effectiveness of the relationship between product, design and engineering, and maximize customer value through collaboration.
The indirect effects are what’s especially transformative about these technologies.
To acquire accounts and grow business, tech product marketers must align appropriate marketing and sales activities with users’ positive initial experiences with products.
Technology marketers need to align ABM strategies to support the customer buying journey.
Change is constant in the technology market, but Gartner expects four emerging trends to require a response from all IT companies in 2023.
