Go-to-Market Strategy

Understanding the market and buyer dynamics that drive the need for your products and services is critical for go-to-market success. Gartner survey results show that product marketers in growth companies spend more time on customer and market analysis than their counterparts in companies not growing as quickly. 

Before developing positioning or creating stories that drive sales enablement and external demand, a product marketer must be armed with a wide range of information about the factors that drive buying behavior. Effective product marketers evaluate all this market information to help them create go-to-market plans and orchestrate marketing efforts. A keen understanding of the market segments and buyers helps to inform decisions regarding which sales channels will prove most effective to reach the targeted buyers.