Planning and Segmentation

Get insights into your competition, customers and areas of growth

Focus is the key to growth

Winners focus on the situations where their products are most likely to succeed. To do this, product marketers must understand market dynamics, the competitive environment, growth segments and the characteristics of their ideal customers so that they can guide efforts across the company and the buying cycle for optimal performance.

Data and insights drive segmentation 

Product marketers should leverage internal and external data and insights to create ideal customer profiles (ICPs) and segments based on focused target areas.

Product Planning and Segmentation Primer for 2019

Many factors typically determine the success rate for a technology marketing campaign, both strategic and tactical ones. But the likelihood of success goes up significantly when technology marketers are focusing their efforts on some key elements.

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