Product Introduction

Product introduction is a critical step in commercializing a product. The product team prepares the developed product offering to be sold and marketed while also planning beyond the release stage to ensure the product's commercial feasibility. Steps like communicating the product value and pricing and packaging are critical at this point. Poor product introduction can result in the failure of otherwise well-managed products.

Discover the critical steps to managing a product introduction strategy, from communicating the product value to pricing and packaging the product.