Product Introduction

Get insights to succeed in bringing a product to market

Start things off right with a proper product introduction

Product introduction is a critical step in commercializing a product. The product team prepares the developed product offering to be sold and marketed while also planning beyond the release stage to ensure the product's commercial feasibility. Steps like communicating the product value and pricing and packaging are critical at this point. Poor product introduction can result in the failure of otherwise well-managed products.

Product introduction: A critical step in the product management framework

Discover the critical steps to managing a product introduction strategy, from communicating the product value to pricing and packaging the product.

Product Introduction Primer for 2019

A product manager tasked with product introduction must interface extensively with the company’s sales and marketing functions to be successful. This research provides insight on how to collaborate across product management, marketing and sales to prepare and launch a product offering to the market. 

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