Product/Service Discovery and Validation

Discovery and validation comprises the key activities in the development of a product or service. These activities are revisited frequently throughout the product’s life cycle to ensure that it evolves to continually meet its purpose.

Disruptive technologies, new competitors and fast-changing customer expectations increase the challenge for product managers developing plans to achieve and sustain success. 

Discover how you can develop product plans and strategies based on best practices for assessing your customers’ needs, market trends and competitive positions.

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Gartner surveys find that product or offering managers frequently cite “creating the product strategy” as the most-important role of product management; however, product or offering managers are not always effective at creating and communicating compelling product strategies to their organizations.

Discovery and validation establishes the basis for cross-functional teams to plan, develop and introduce products and services. It lays the foundation for successful product management by ensuring that product teams identify the appropriate target customers and markets, prior to reaching the product introduction stage.