Discovery and validation comprises the key activities in the development of a product or service. These activities are revisited frequently throughout the product’s life cycle to ensure that it evolves to continually meet its purpose.
Disruptive technologies, new competitors and fast-changing customer expectations increase the challenge for product managers developing plans to achieve and sustain success.
Discover how you can develop product plans and strategies based on best practices for assessing your customers’ needs, market trends and competitive positions.
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