Product/Service Evolution and Management

Meet business challenges to drive growth

Product/Service Evolution and Management Primer for 2023

Product and service evolution and management is the set of ongoing activities needed to maintain and grow an existing product or service throughout its life cycle. These activities include continued innovation and evolution while managing increasingly complicated portfolios.

Discover how to drive innovation and sustain growth throughout the product life cycle.

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Maintain and grow an existing product or service throughout its life cycle

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    Maintain and grow your product after it has been launched into market

    Technology product management leaders face an increasingly difficult challenge of managing product evolution and innovation in markets characterized by accelerated technology cycles, product disruptions and changing customer demands. Adopting suitable product lifecycle management approaches is key to tackling these challenges.

    Take a proactive approach to the product life cycle

    A proactive approach to the product life cycle will establish predictable processes, communications plans and enable organizations to handle disruptions with agility, thus allowing you to separate from the competition.

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