Product/Service Introduction and Delivery

Product introduction and delivery is the set of cross-functional activities that support the launch of products and services. Increased release frequency requires that product managers work with stakeholders to create flexible pricing, value communication, and launch and go-to-market strategies.

While the product or offering manager may not be responsible for all aspects of product delivery, success depends heavily on setting up a successful product launch and delivery strategy, effective pricing and packaging strategies, effective external partnerships, and successful collaboration with marketing and sales. 

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Product/Service introduction and delivery are critical steps in commercializing a product. The product team prepares the developed product offering to be sold and marketed while also planning beyond the release stage to ensure the product's commercial feasibility. Steps like communicating the product value, pricing and packaging are all critical at this point. A poor product introduction can result in the failure of otherwise well-managed products.

Product managers should leverage their role to do more customer-facing activities and build stronger customer data and insights to influence and align launch and go-to-market decisions by marketing and other stakeholders.