Product/Service Organization and Leadership

Product and service organization and leadership underpin successful product management. Without efficient product team structures, empowered teams, the right tools and modern product management approaches, activities throughout the product life cycle remain uphill challenges.

It is essential that product managers be equipped with skills and scalable approaches to adapt to the evolution of their role and teams and to respond to faster changes in technology and customer expectations. 

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Product management roles and approaches are becoming less tactical and generalist. Rather, product or offering managers are more involved in the overall business strategy and more strategically involved in all steps of planning, developing, introducing and owning products and services throughout their entire life cycle.

For product or offering managers to truly build a world-class process, they must adopt the right tooling that can accelerate their delivery of more value, at a faster rate, to both the business and the customer.