Sixty-two percent of CEOs already have management initiatives aimed squarely at transforming their business to be more digital. Product managers at technology service providers have a critical role to play in meeting the needs of these digital-minded CEOs and helping their businesses grow. But to successfully help client businesses grow, product managers are on the hook to grow their own businesses.
Product Marketing Impact Primer for 2019
Marketing programs must encompass the entire customer life cycle to meet aggressive growth goals. Technology product marketers should use this research to propel the impact of their sales enablement, account-based marketing, customer advocacy and solution, field and partner marketing programs.