Every business is becoming a technology business, and this phenomenon has profound implications on the technology provider industry.
Tech product marketers face a highly competitive and continuous buying environment in which digitally savvy customers are always on the lookout for alternative options and technologies. Agility, particularly in terms of adapting to disruption and improving performance, will be key.
This e-book highlights the trends and challenges facing tech product marketers in the coming year and actions they can take in response.
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