Your sales reps have roughly 5% of a customer’s time during their B2B buying journey. Lack of time with buyers coupled with rapidly shifting buying dynamics, fueled by digital buying behavior, is reshaping the strategic focus of sales organizations.
Download the Gartner guide for CSOs to learn how to:
- Navigate the evolution of the B2B buying journey over the next five years
- Position your unique value-add to help guide customers to decision confidence while minimizing uncertainty
- Accelerate beyond foundational analytics toward AI-powered insights