Every year Gartner asks CSOs what their top sales priorities are heading into the next year. This year, 72% of Chief Sales Officers (CSOs) marked improving pipeline creation as their top priority.
In fact, 70% of CSOs are investing or considering investments in the sales development function to generate pipeline. CSOs can accelerate SDR productivity by improving execution in specialized coverage, data sourcing, engagement playbook and data-driven call coaching. Download our latest research to learn the 4 ways to boost SDR pipeline generation.