Second Quarter 2020

The Chief Sales Officer

Stay ahead of emerging issues and trends impacting the sales function

In this issue

3 CSO Strategies to Build Resiliency During Disruption

Discover three different strategies CSOs can use to drive customer and seller confidence in order to emerge from economic disruption with improved competitive positioning.

Fixing Sales’ Gender Diversity Problem

As buying groups become increasingly diverse, explore the results of our 2020 Diversity in Sales Survey and to consider how gender diversity contributes to organizational resilience.

How Buyer Dynamics Will Change Sales Force Deployment

Explore how CSOs should respond to increases in buying complexity at a time when customers simultaneously report desiring less interaction with sellers.

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