Gartner Research

Sales Budget and Efficiency Benchmark Survey

The Sales Budget and Efficiency Benchmark Survey gives insight into your organization’s cost of sales and enables you to compare your organization’s sales functional design, headcount, budget, spend, coverage and other key sales operations metrics to those of your peers. The survey results provide your sales operations leaders with actionable data that can inform your organization’s strategic decision making to improve functional effectiveness and efficiency.

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    Benefits of participating

    • Inform investment optimization and support long-term functional improvements.
    • Get C-suite-level data analysis of budgets and spending.
    • See detailed analysis of employee allocation by function and role.
    • Highlight where the business is prioritizing opportunities and benchmarks role structures to peers.
    • Build a complete picture of your seller and support staff compensation and understand how it compares to your peers.

    What you get for participating

    This self-assessment tool and the resulting report shows the gaps between your current and desired states. Deploying the survey yields actionable results, including:

    •  Customized report. Receive a customized report benchmarking your responses to your peers. Compare by industry, size and revenue.
    • Interactive results platform. Explore your results on the Gartner Pulse Platform to compare custom segments of your data (e.g., by business unit or geography). 
    • Action planning. Save time interpreting the report with our diagnostic result walk-through and receive guidance from a member of our advisory team to determine next steps. 
    • Ongoing access. Retain a historical perspective with repeat participation and monitor trends with updated benchmarking.