Radical changes are taking place in B2B sales with a shift towards a more digital buying environment. Progressive chief sales officers (CSOs) are beginning to view their role as “leaders of selling” — focused on omnichannel routes to market — rather than as just leaders of the sales team.
Download the infographic for a visual guide on how to:
- Find ways to improve the digital buying experience
- Forge deeper connections with the marketing team
- Increase digital marketing and technology investments
- Adapt sales role design for a more virtual future