Radical changes are taking place in B2B sales with a shift towards a more digital buying environment. Progressive chief sales officers (CSOs) are beginning to view their role as “leaders of selling” — focused on omnichannel routes to market — rather than as just leaders of the sales team.

Download the infographic for a visual guide on how to:

  • Find ways to improve the digital buying experience
  • Forge deeper connections with the marketing team
  • Increase digital marketing and technology investments
  • Adapt sales role design for a more virtual future