Chief sales officers have a unique challenge when it comes to acquisition integration strategy. This is due to sellers being impacted as both employees and as customer-facing representatives. 

To manage risks and create value associated with an acquisition integration, sales leaders can use this guide to:

  • Prioritize employees over customers
  • Promote tactical execution over strategic understanding
  • Ensure an integration culture, not an acquisition culture
  • Create winning acquisition integration practices

Download the Gartner guide in order to understand successful acquisition integration approaches and acquisition integration frameworks designed especially for sales teams.