Chief sales officers have a unique challenge when it comes to acquisition integration strategy. This is due to sellers being impacted as both employees and as customer-facing representatives.
To manage risks and create value associated with an acquisition integration, sales leaders can use this guide to:
- Prioritize employees over customers
- Promote tactical execution over strategic understanding
- Ensure an integration culture, not an acquisition culture
- Create winning acquisition integration practices
Download the Gartner guide in order to understand successful acquisition integration approaches and acquisition integration frameworks designed especially for sales teams.