Seventy-two percent of B2B buyers report that they completed a significant purchase by ordering and paying online. However, recent Gartner data shows that buyers who complete digital commerce transactions are significantly more likely to regret their decision.

Sales leaders must rethink their approach to managing both digital commerce and sales interactions to improve deal quality, reduce buyer’s remorse and increase purchase size.

Download the guide to learn how to: 

  • Create self-reflective buyer learning paths
  • Deliver dynamic personalization with technology
  • Equip your sales reps to selectively intervene in buying journeys