By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. B2B buying behaviors have been shifting toward a buyer-centric digital model, a change that has been accelerated by the COVID-19 pandemic.
Discover sales transformation strategies in The Future of Sales, including:
- Why 33% of all buyers desire a seller-free sales experience
- How to position sales to facilitate complex buying decisions
- Why it’s crucial to increase your sales team's digital skill sets
- How to build a future-forward sales technology roadmap