By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. B2B buying behaviors have been shifting toward a buyer-centric digital model, a change that has been accelerated the past couple of years.

Discover sales transformation strategies in The Future of Sales, including: 

  • Why 33% of all buyers desire a seller-free sales experience
  • How to position sales to facilitate complex buying decisions
  • Why it’s crucial to increase your sales team's digital skill sets
  • How to build a future-forward sales technology roadmap