B2B buyers are changing the way they interact with companies, prompting consumerization of the B2B buying landscape. In fact, 43% of buyers have voiced a strong preference to learn about company offers, often without any seller support.
To reduce the complexity of the hybrid buying/selling reality, sales enablement leaders must move beyond enabling only sellers and enable all client-facing, revenue-generating roles.
Download our guide to learn how to:
- Address the entire customer buying journey
- Reduce buyer friction and seller burden
- Improve enablement effectiveness by aligning metrics
- Centralize enablement efforts