Accelerating early pipeline and lead generation efforts was the most critical CSO initiative for their organization’s success heading into 2021. An effective sales development program will determine whether an organization’s lead generation and qualification efforts succeed or fail.

Download the Gartner Sales Development Framework to learn: 

  • How to assess your sales development program
  • What initiatives to prioritize to improve lead generation and qualification
  • 20 attributes spread across five key areas that define a world-class sales development program