Digital buying, virtual selling, and technological innovation have changed B2B sales. CSOs must create a buyer-centric go-to-market sales strategic plan that prioritizes information consistency across digital and human channels to ensure a low-effort, high-confidence buying experience.
Building an effective strategic plan for sales connects your enterprise strategy to specific initiatives for your function. Done well, your strategic plan should provide a clear sales strategy roadmap to deliver on your business goals.
Use this proven sales strategic plan template for help:
- Developing a sales strategic plan
- Communicating your sales strategy with precision and clarity
- Securing buy-in from business partners
- Executing your strategic objectives on time and within budget