Need Help Developing Your 2023 Sales Strategic Plan?

Download Gartner's sales strategic plan template.

Download Gartner's sales strategic plan template.

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    Digital buying, virtual selling, and technological innovation have changed B2B sales. CSOs must create a buyer-centric go-to-market sales strategic plan that prioritizes information consistency across digital and human channels to ensure a low-effort, high-confidence buying experience.

    Building an effective strategic plan for sales connects your enterprise strategy to specific initiatives for your function. Done well, your strategic plan should provide a clear sales strategy roadmap to deliver on your business goals.

    Use this proven sales strategic plan template for help:

    • Developing a sales strategic plan
    • Communicating your sales strategy with precision and clarity
    • Securing buy-in from business partners
    • Executing your strategic objectives on time and within budget

    Build a Better Sales Strategic Plan with Gartner

    Sales strategic plans are often created and then forgotten until the next planning cycle begins.

    That’s one reason that sales strategy execution often takes too long and costs more than originally anticipated. In fact, only 8% of strategy leaders report a success rate of 90% or more on long-term strategic initiatives.

    Done well,  a sales strategic plan turns the enterprise strategy into specific initiatives and actions that provide a clear roadmap to execute the strategy and meet business goals.

    By using our simple tools and templates,  sales leaders can map and communicate their priorities on a page or two and make it easier for everyone to understand why and how to execute the plan.