The Gartner Sense Making selling approach is featured in the Harvard Business Review’s January-February 2022 issue.

Customers can access a plethora of useful information, and suppliers are struggling to differentiate themselves. Gartner research identified that executive sales leaders can raise their sellers’ odds of closing high-quality, low-regret deals by 157% through making their customers feel more confident.

How can your sellers make their customers more confident? With the Gartner Sense Making selling approach.

Download the Gartner guide to Sense Making to:

  • Discover the three different seller approaches to sharing information with customers
  • Learn why Sense Making is the most successful strategy in closing deals 
  • Understand the key attributes of Sense Making and how to implement it within your organization