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Research February 02 2022
... opportunities. Learn how to create a winning channel partner strategy and avoid common pitfalls, including how to: Define business objectives for the partner program. Identify what’s working well with customers and partners. Enable partners and leverage leading best practices. ...
Premium Research Apr 2022
... PRM vendors offer features ranging from enhanced partner experiences to real-time data intelligence, and it becomes difficult to choose the right one. Application leaders supporting CRM and indirect sales technologies should use this tool to identify vendors that offer the features they need. Gartner ...

Analyst(s):   Ilona Hansen   |   Tom Cosgrove
Research Jan 2022
... Partners must be enabled through online access to program information that is vital for execution, such as onboarding, training, content and new offerings. Tech CEOs within startup and emerging providers should implement online systems to improve responsiveness and channel partner productivity. Overview ...

Analyst(s):   Patrick Stakenas   |   Mark Paine
Premium Research Feb 2022
... Indirect sales strategies demand the channel partner experience become more collaborative, unified and digitally optimized across all interactions. Application leaders supporting sales should prioritize PRM vendors that enable channel managers to deliver superior partner experience. Overview Strategic Planning ...

Analyst(s):   Tom Cosgrove   |   Ilona Hansen
Research Feb 2022
... Quality channel partner sales enablement content is essential for success, but three key elements are often overlooked. Technology and service providers driving partner sales enablement must make it contextual and compelling, customizable and accessible to improve effectiveness through partners. Overview ...

Analyst(s):   Mark Paine   |   Ilona Hansen   |   Carrie Cowan
Research Jan 2022
... size and complexity, R&D leaders can effectively manage and benefit from external partnerships by strategically identifying and evaluating potential partners, structuring mutually beneficial partnerships, and integrating open innovation into existing processes. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Research and Development Research Team
Premium Research Mar 2022
... Indirect sales strategies demand the channel partner experience become more collaborative, unified and digitally optimized across all interactions. Application leaders supporting sales should prioritize PRM vendors that enable channel managers to deliver superior partner experience. Gartner Research ...

Analyst(s):   Ilona Hansen
Premium Research Apr 2022
... to scale business as a startup or emerging tech provider. This diagnostic self-assessment tool will help tech CEOs evaluate and optimize a scalable partner program using top practices and benchmarks. Gartner Research ...

Analyst(s):   Christine Tenneson   |   Neil McMurchy   |   Mark Paine   |   Raymond Paquet
Research Feb 2022
... XaaS providers leveraging a partner ecosystem community, where sell-through metrics like bookings don’t apply to all partners, risk poor performance without the right metrics. Product marketers should add measures of impact, efficiency and effectiveness to evaluate partner community success. Gartner Research ...

Analyst(s):   Mark Paine
Research March 17 2022
... Improve Channel and Partner Strategy by Addressing 3 Blind Spots for Tech CEOs Low-priority activities are known as blind spots — high-impact activities that tech CEOs are not prioritizing but will improve customer retention and growth. Customer acquisition is a top priority for tech CEOs for business ...
Premium Research Mar 2022
... developed in-house chip design capabilities. This approach has benefits and risks. Product leaders face a tough decision on whether to make, buy or partner for semiconductors. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Gaurav Gupta
Research Jan 2022
... Purchase this Document To purchase this document, you will need to register or sign in above Fintech partnerships can provide key capabilities to a traditional bank or insurance firm, but many financial services leaders do not have a clear strategy on how to engage with fintechs. This Tool helps leade ...

Analyst(s):   Financial Services Business Leader Research Team
Premium Research Mar 2022
... Download AttachmentsDownload Attachments, pdf, 354 KB In a talent environment characterized by low engagement and high turnover, a close partnership with HR is critical. This report outlines six opportunities for legal leaders to improve their partnership with HR to optimize recruitment and retention ...

Analyst(s):   Legal and Compliance Research Team
... HRBP teams can use the Gartner Strategy on a Page to get started. Become a valued partner across the business Our Talent Monitor reports, quarterly publications and executive-level benchmarks can prepare you to partner with your business leaders and shape the vision for talent at your organization.  ...
Webinar On-Demand
... Tough economic times generate concerns of immediate cost-cutting directives. Yet, more companies do not want to inhibit their digital acceleration initiatives. Thus, they look for ways to optimize costs, to use potential savings or efficiencies as investments for digital acceleration. Chief financia ...

Analyst(s):   Dennis Gannon   |   Cesar Lozada
... analytics (D&A) capabilities to become a strategic partner and better support the growth of the organization. Mission-critical priority The client’s IT team was looking to elevate the position of IT from being a responsive supporting function to a strategic partner that drives value and delivers innovation. ...
Webinar On-Demand
... fractured group buying dynamics, and exposure to conflicting information. B2B marketing leaders should join this panel of Gartner experts to learn how to partner with sales to integrate digital and human engagement. We’ll also share actions you need to take to help key B2B buyer personas conduct the type of ...

Analyst(s):   Rick LaFond   |   Kristina LaRocca-Cerrone   |   Jeffrey L Cohen   |   Sharon Cantor Ceurvorst
Insight July 21 2022
... Gartner can help you build Connector managers who personalize employee development for employee resonance, power the team for peer development and partner for best-fit connections. Connector manager insights you can use Gartner’s insights based on a survey of 7,300 employees and managers across a variety ...
... Derek Frost facilitates Gartner's Retail Banking Operations Executive Circle and Small Business/Business Banking Executive Circle. He also serves as a partner to the research team and as an executive advisor on business strategy for Gartner for Financial Services Leaders, with a focus on retail and business ...
Insight August 25 2022
... Successful technology product marketers deliver business value beyond lead generation. From leading account-based (ABM) programs to enabling sales reps and partners and driving customer retention and growth, product marketers can have a significant impact on the organization. Gartner helps you maximize the value ...
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Channel Partner

... A channel partner is a company — such as a reseller, service provider, vendor, retailer or agent — that partners with another organization to market or sell their services, products or technologies.   Discover 3 Steps to Create a Winning Channel Partner Strategy Gartner Webinars Expert insights and ... Gartner Glossary