You searched for

925 Results found   |   Page 1 of 47

Gartner client? Log in for personalized search results.


Webinar
Nov 10, 2020   Upcoming
... the current sales technology landscape; and identify emerging trends in technology deployment and ROI. Sales leaders looking to reduce the cost of sales during the current economic upheaval can identify technologies deployed by their peers to improve deal velocity and reduce the cost of sales.

Return ...

Analyst(s):   Dan Hawkyard   |   Steve Rietberg
... Gartner Glossary The buying journey is the process that a customer organization and associated stakeholders follow to make a purchase or recommendation. Gartner Webinars Expert insights and strategies to address your priorities and solve your most pressing challenges. ...
... Gartner Glossary Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. A relationship-focused customer success strategy includes involvement in the purchase decision, implementation and use of products or services and custome ...
... Gartner Glossary Pain points are specific problems faced by current or prospective customers in the marketplace. Pain points include any problems the customer may experience along their journey. Gartner Webinars Expert insights and strategies to address your priorities and solve your most pressing c ...

Feb 2020
... segment-based plan will be more practical. 2. Collaborate with Sales through the Planning Process. A strong, transparent relationship between marketing and sales is a nonnegotiable for an effective ABM program.  Representatives from both marketing and sales should sit down and co-create ABM plans.  Input from ...

Analyst(s):   Rick LaFond
Smarter with Gartner
Feb 8, 2018
... with their sales enablement teams. While the advantages to division in sales are obvious, sales leaders ...
Dec 4, 2019
... said they had plans to deploy sales enablement tools to support sales training, coaching and onboarding ...
Sep 22, 2020
... methods of sales enablement. Our 2019 survey of B2B sales organizations indicates that sales enablement was ...

Jul 2020
... further guidance on marketing’s role in sales enablement, refer to (subscription required): Showcase: How to Improve Sales and Marketing Alignment for Account Growth Boost Your B2B Sales Enablement Program Effectiveness Market Guide for Sales Enablement Platforms ...

Analyst(s):   Rick LaFond

Log in Required
For Purchase
Aug 2020
... Gartner Research Sales enablement platforms provide essential functionality to support sales organizations, especially in a postpandemic recovery. Application leaders supporting CRM sales technology should use this Market Guide to improve their understanding of the key capabilities offered. Overview ...

Analyst(s):   Theodore (Tad) Travis   |   Melissa Hilbert   |   Alastair Woolcock   |   Mark Paine

Log in Required
Jan 2020
... Research Effective sales enablement programs require a strong partnership between marketing and sales, highly focused customer-centric content and key performance indicators that inform management. Marketing leaders can use the framework detailed in this research to stimulate sales. Overview Introduction ...

Analyst(s):   Marc Brown
... rates. Sales enablement insights you can use Gartner's sales enablement insight, advice, data and tools help sales leaders transform their enablement function from a reactive hub for seller support to a proactive team that drives transformative productivity gains. Tap into the latest enablement tools ...

Log in Required
For Purchase
Aug 2020
... Gartner Research High-quality partner sales enablement content is essential for partner success but often overlooked. Technology and service providers creating partner sales enablement content must make it contextual, compelling, customizable and accessible to improve marketing effectiveness through ...

Analyst(s):   Mark Paine   |   Ilona Hansen   |   Carrie Cowan

Log in Required
Sep 2020
... research will help financial services business unit executives responsible for growth strategy understand how organizations typically structure their sales enablement functions, learn about common responsibilities and objectives, and rightsize budget and staffing. Overview Conclusion Recommended by the Authors ...

Analyst(s):   Financial Services Business Leader Research Team

Log in Required
For Purchase
Oct 2020
... innovation is transforming sales enablement and many technology providers that leverage new technology have experienced a positive impact on revenue results. Technology and service providers should embrace new technologies and techniques to increase the impact of sales enablement on revenue. Overview Introduction ...

Analyst(s):   Michele Buckley

Log in Required
Aug 2020
... connect customers to relevant information. This customizable Toolkit contains discussion questions and exercises marketers can leverage to develop sales enablement and training resources in an era of information overload. When to Use Recommended by the Authors ...

Analyst(s):   Marketing Research Team
... response marketing (or performance marketing) is a marketing strategy that focuses on short-term objectives, such as driving conversions or sales. This approach optimizes sales or leads by focusing on accurately targeting people who are most likely to buy. Gartner Webinars Expert insights and strategies to ...

Log in Required
Nov 2019
... Gartner Research Quality sales enablement content is an essential component of channel marketing success. Marketing leaders in B2B organizations responsible for partner sales enablement efforts must provide contextual, customizable and accessible content to improve indirect channel marketing effectiveness ...

Analyst(s):   Noah Elkin

Log in Required
May 2020
... Gartner Research Sales enablement leaders are often takers of cost cutting decisions. Learn how to avoid the common cost cutting mistakes by adopting a methodical approach and proactively driving cost decisions within the function to set the sales organization up for sustained success. Recommended by ...

Analyst(s):   Sales Research Team

Webinar
On-Demand
... Chief Sales Officers (CSOs) are confronting significant disruption to their growth strategies as current events rapidly reshape their organizations’ operations, from supply chain interruptions to softening demand and evolving customer needs. This complimentary webinar lays out a plan for CSOs to keep ...

Analyst(s):   Brent Adamson   |   Nick Toman

Mar 2020
... your broader organization, particularly your sales team (and channel partners), are aware of your COVID-19-response content efforts. You can suggest content for employees to post from their personal social media accounts. Additionally, you can coach your sales team (and channel partners) on how to tactfully ...

Analyst(s):   Rick LaFond
... Develop Sales Managers Who Drive Performance Identify and develop the most effective sales manager approach to employee coaching Sales managers are being asked to achieve the unachievable Imagine you’re a frontline sales manager with 6 to 8 direct reports. You spend about 35% of your day in meetings, ...
... the day, sales enablement leaders need quick perspectives to ensure they are taking the right actions for their organizations, employees, shareholders and themselves. Gartner is uniquely positioned to help sales enablement leaders stay ahead. Gartner recently spoke with 90+ sales enablement leaders to ...