Sharpen Your Differentiation in Times of Uncertainty

High-tech product and service providers face constant pressure to differentiate themselves from their competition. That pressure mounts as economic conditions get tougher and buyers get more selective in what they buy and how much they spend. Tech marketers must determine what your buyers find most compelling as the economy gets tighter. What do buyers see as effective differentiation? What are they looking for beyond feature and function? This free webinar will help high-tech marketers determine what truly makes you different to your buyers, strengthen your current top differentiators, and help you gauge where you stand relative to your competitors.

• Determine what truly makes you different to your buyers

• Find out what your buyers really care about

• Strengthen your current top differentiators

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.