Marketing and Communications

Navigate the Risks and Opportunities of Economic Turbulence

| 1 hour

In today's changing economic environment, consumer sentiments are shifting. Customers in both B2B and B2C are thinking about inflation, price increases, and corporate transparency. This is impacting their buying behaviors. Join this invitation-only virtual session to understand how CMOs are talking about today’s economic uncertainty and what areas they should be focused on. You’ll get a unique and unbiased perspective from a panel of Gartner marketing experts who have been researching and addressing the concerns and actions of marketers during this unique time.

  • Economic headwinds impact on marketing budget and strategy

  • Ways to best optimize costs amid shrinking budgets

  • How Gartner is supporting CMOs and marketing leaders through this changing time

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Hosted by

Kate Muhl

VP Analyst

Carlos Guerrero

VP, Advisory

Mike Froggatt

Sr Director Analyst

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