Marketing and Communications

CMO Sessions: Compete in the Marketing Battleground

| 1 hour

Gartner executive partners and research experts come together in this news style session to advise you on the top challenges facing CMOs today. They draw on their own experiences in the field as former CMOs and marketing practitioners and what they hear from clients everyday to bring you the latest insights and trends.

Today, the marketing battleground is defined by two competing philosophies, including data- and technology-driven initiatives versus brand positioning and customer engagement. The reality is that they are two sides of the same coin and if you lean too heavily on one over the other, your strategy is doomed to failure. Gartner experts work with CMOs like you who are juggling multiple competing and overlapping initiatives chasing the same goal – growth. This complimentary program will get you moving in the right direction to build a successful balanced strategy that embraces both left-brain and right-brain marketing.

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Discussion Topics:
  • Build a strategy that balance the left- and right-brain strategy
  • How customer experience (CX) drives growth, margin, reputation and retention
  • How to balance brand control and governance with giving the consumer more control

Hosted by

Alan Scott

MVP, Member Acquisition


Augie Ray

VP Analyst

Jennifer Dalipi

VP, Advisory

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