Marketing and Communications

Maximize Marketing Impact With a Marketing Operations Leader

| 1 hour

The COVID-19 pandemic makes 2020 a difficult and grueling year for many marketing organizations, creating a critical need for a more effective organization. Marketing organizations that focus on effectiveness are more likely to have a marketing operations leader on the team, yet less than 50 percent of marketers say their team contains this role. This complimentary webinar looks at how a marketing operations leader can help the marketing organization become more effective by increasing ROI, productivity and flexibility.

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Discussion Topics:
  • Cost optimization initiatives increase the need for a marketing operations leader role
  • Identify and fix operational weaknesses, and measure progress against goals and strategies
  • Move your marketing organization from spreadsheets to optimized, modern operational martech

Hosted by

Sally Witzky

Sr Director, Analyst

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