Marketing and Communications

Maximize Marketing Impact With a Marketing Operations Leader

ON-DEMAND
| 1 hour

The COVID-19 pandemic makes 2020 a difficult and grueling year for many marketing organizations, creating a critical need for a more effective organization. Marketing organizations that focus on effectiveness are more likely to have a marketing operations leader on the team, yet less than 50 percent of marketers say their team contains this role. This complimentary webinar looks at how a marketing operations leader can help the marketing organization become more effective by increasing ROI, productivity and flexibility.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Cost optimization initiatives increase the need for a marketing operations leader role
  • Identify and fix operational weaknesses, and measure progress against goals and strategies
  • Move your marketing organization from spreadsheets to optimized, modern operational martech

Hosted by
Host

Sally Witzky

Sr Director, Analyst

Watch Now

Contact Information

All fields are required.

Company Information

All fields are required.

Type company and location
Optional Optional

Already registered? Please re-enter your email address above and click "Continue" to join the webinar.