Tech and Service Providers

3 Steps for Tech CEOs to Increase Landing Page Lead Generation

| 1 hour

Tech CEOs must consider many elements of a demand generation campaign, including landing pages, when planning and delivering campaigns. A positive visitor experience can increase conversion rates and generate quality leads faster, so that experience must factor highly into any demand generation campaign. Well-crafted landing pages are essential to the success of a demand generation campaign, and they must communicate a clear, actionable value exchange and be designed to compel visitors to convert on the campaign that drove them there. This complimentary webinar looks at the three key steps for enabling a positive visitor experience, and what you must do to create a demand generation campaign that generates quality leads.

Discussion Topics:
  • Properly track and report on ROI of campaign landing pages
  • Establish the importance of best-practice landing page designs that result in high conversions
  • Increase conversion rates by testing and modifying campaign experiences leading to page visits

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Hosted by

Erin Lloyd Gordon

Sr Principal Analyst

Carrie Cowan

Sr Director, Advisory, KI Leader

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