Marketing and Communications

Adapt to Evolving Consumer Expectations in Healthcare Marketing

| 1 hour

The pandemic has had a seismic impact throughout the world and across industries, but nowhere as acutely as within healthcare. However, in the United States, even as certain geographies continue to struggle with the Delta variant, the broader shift now firmly centers around recovery and rebuilding, particularly patient visits, volume and compliance. Yet, the old ways of servicing the patient journey and consumer expectations are no longer viable. This complimentary webinar will give Chief Marketing Officers (CMOs) and marketing leaders a better understanding of the new-normal patient journey, including expectations and demands for healthcare institutions moving forward. Gartner experts will identify best practices and assess brands with customer-centric tools and resources that can help you educate, engage, and empower patients to enhance and optimize their experience throughout the patient journey.

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Discussion Topics:
  • Consumers’ evolving behaviors and demands for maintaining health and engaging with providers
  • Achievable ways for providers and pharmaceutical marketers to meet consumer expectations
  • Real-world examples to serve as inspiration and benchmarks in your ongoing brand execution

Hosted by

Chris Beland

VP Analyst


Tim Barlow

Director Analyst

Elina Kott

Sr Principal Analyst

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