CFOs, Use Your Personal Brand to Influence Business Strategy

| 1 hour

The rapid onset of autonomous finance technologies will pose an entirely new set of challenges for CFOs in articulating a vision of the future that is equally exciting and compelling for their teams. Meanwhile, finance executives want to be seen as the leader they know they can be and often are. But studies show that you may not fully understand how you’re perceived and what you project. To be truly influential, CFOs must understand the power of an intentional personal brand and how to use it to positively influence the business and benefit their organization and teams.

Join this complimentary webinar featuring a conversation with an expert on leadership, personal influence, and culture, Gartner Vice President, Research & Advisory, Ed Gabrys, and Vice President of Advisory for Finance, Dennis Gannon to hear why CFOs must take control of their presence and develop their brands to be applicable in today’s, and tomorrow’s, digital world. Find out how to effectively craft your personal brand to align with the vision of finance’s digitized future in a way that will influence your stakeholders and teams. You also have the opportunity to hear from your peers on how they addressed these challenges and created their personal brand to influence business strategy and value. Discover strategies that you can use to grow your personal power and become an in-demand finance leader.

Discussion Topics:
  • Understand why personal branding and growing your personal power is so important for CFOs
  • Determine what you need to factor into creating a strong personal brand
  • Use your personal brand to influence business strategy and value

Return to this web page to watch the webinar. Contact us at with questions about registering or watching.

Hosted by

Dennis Gannon

VP, Research


Ed Gabrys

VP Analyst

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