Marketing and Communications

CMOs, Build Differentiated Digital Experiences That Pay Off

ON-DEMAND
| 1 hour

Companies accelerated their business-wide digital experience investments, but most customers don’t see the impact. This complimentary webinar explores how marketing can build truly differentiated digital experiences that pay off. We will look at what digital experiences drive brand preference and loyalty, how customer needs and expectations are evolving in an increasingly digital customer journey, and how marketing can create a balanced portfolio of digital experiences that shape the trajectory of those journeys.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Find out how customers respond to today’s digital brand experiences
  • Expand beyond frictionless experiences to truly impact customer decision-making
  • Determine where to concentrate marketing’s digital influence across the customer journey

Hosted by
Host

Kristina LaRocca-Cerrone

Sr Director, Advisory, KI Leader

Host

Geoffrey Campen

Managing Vice President, KI Leader

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