Tech and Service Providers

Differentiation Strategies and Practical Techniques for Tech CEOs

| 1 hour

Watch this webinar on-demand

Successful differentiation is essential, yet elusive. When done right, differentiation creates the perception of difference; even where no material difference exists. Winning teams know that differentiation is not a one-size-fits-all endgame. Instead, marketing, product management and sales enablement stakeholders must work together to build four to six differentiation plays targeting commonly encountered subsets of their competition. This free webinar explores ways you can enable your sellers to use a fresh perspective and approach to combat your commercial rivals one-by-one instead of struggling to fight the competitive battles on all fronts at once.

Discussion Topics:
  • Understand how products and services are differentiated
  • Key challenges technology providers struggle with to differentiate themselves, and their products and services
  • Defined approaches that can help you stand out as a genuine player in the market

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Hosted by

Jeff Chamberlain

VP Analyst

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