Marketing and Communications
Audiences, segments, and personas — what are the differences, and when do you use each one? As personalization becomes an expectation, understanding whom you are targeting is key. This complimentary webinar takes a back-to-basics approach to understanding the differences between audiences, segments, and personas, and how to incorporate the logic of segmentation into the development of actionable tools.
Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.
Laurel Erickson
Sr Director Analyst
Kristina LaRocca-Cerrone
Sr Director, Advisory, KI Leader