Marketing and Communications

Effective Personas Can Work With, Not Against, Segmentation

| 1 hour

Audiences, segments, and personas — what are the differences, and when do you use each one? As personalization becomes an expectation, understanding whom you are targeting is key. This complimentary webinar takes a back-to-basics approach to understanding the differences between audiences, segments, and personas, and how to incorporate the logic of segmentation into the development of actionable tools.

Return to this web page to watch the webinar. Contact us at with questions about watching.

Discussion Topics:
  • Distinguish between audiences, segments, and personas
  • Incorporate segmentation into your persona development
  • Get started with your current personas

Hosted by

Laurel Erickson

Sr Director Analyst


Kristina LaRocca-Cerrone

Sr Director, Advisory, KI Leader

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