Marketing and Communications

Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data

| 1 hour

Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.

Discussion Topics:
  • Use the data you have, even though data collection is getting harder
  • Reengineer your decision-making process and avoid common pitfalls
  • Embrace imprecision, using hacks for marketing measurement

Return to this web page to watch the webinar. Contact us at with questions about watching.

Hosted by

Lizzy Foo Kune

VP Analyst

Watch Now

Contact Information

All fields are required.

Company Information

All fields are required.

Type company and location
Optional Optional

Already registered? Please re-enter your email address above and click "Continue" to join the webinar.