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Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data

ON-DEMAND
| 1 hour



Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.

Discussion Topics:
  • Use the data you have, even though data collection is getting harder
  • Reengineer your decision-making process and avoid common pitfalls
  • Embrace imprecision, using hacks for marketing measurement

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Hosted by

Lizzy Foo Kune

VP Analyst

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