Establish a Strong Culture of Innovation To Meet Your Business Demands

The ambition to drive innovation is more complex than ever, as companies seek to innovate beyond products into services, ecosystems and business models. Culture often acts as a barrier to innovation, but represents a substantial opportunity to improve innovation performance. Organizational culture comprises the values, beliefs, rules and norms that permeate throughout a company. Unfortunately, cultures are hard to change and tend to do so slowly. However, organizational climates change more easily and quickly. A climate is a group’s shared perceptions of the nature of its work. There are three things that can especially enable stronger innovation climates: Senior Leader Posture; Innovation Operationalization; and Creativity Development. This complimentary webinar will help senior R&D leaders strengthen their innovation climates by consistently modeling the right behavior, and setting and communicating their innovation vision.

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