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Marketing and Communications

Increase Your Brand's Impact With Stakeholders

ON-DEMAND
| 1 hour

Communicators across a range of industries find it more challenging to maintain a differentiated brand as they draw from shared values to respond to common themes like the pandemic and social justice uprisings. Brands that differentiate using values alone, risk getting lost in a sea of sameness. This complimentary webinar reveals what brand communicators can do to achieve three times more impact in influencing stakeholders’ positive behaviors.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Engage with stakeholders to drive preference behaviors
  • Use brands to create a relationship with stakeholders
  • Build insight into a brand concept

Hosted by
Host

Hillary Plank

Director, Advisory

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