Marketing and Communications

Marketing Must Adapt to Customer Shifts in a Rapidly Changing Environment

ON-DEMAND
| 1 hour

A rapidly changing environment almost feels like an understatement, right? A global pandemic, social unrest, elections and the economic impact of everything are among the many changes that seem to all be coming at us at once. More than two-thirds of marketers say their marketing function can’t keep up with shifting customer needs. Adapting is hard, but even more so when you try to shift gears and still reach unchanged strategic goals. This complimentary webinar looks at how marketers can proactively adapt to shifting customer needs and expectations. You also will learn how progressive customer listening and project prioritization techniques can give you an edge in the battle for customer acquisition and loyalty.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Discussion Topics:
  • Adapt to shifting customer needs and expectations
  • Detect emerging customer pain points, and create more effective strategies to deal with them
  • Enable progressive customer listening and project prioritization techniques

Hosted by
Host

Cassandra Nordlund

VP, Team Manager

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