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Marketing and Communications

The 4 Elements That Make Marketing Analytics More Impactful

ON-DEMAND
| 1 hour

Despite prioritizing investments in marketing data and analytics, 54% of chief marketing officers (CMOs) report that the effect of analytics on company-wide performance remains modest. This complimentary webinar draws from four different case studies to reveal the top four elements that will help marketing leaders raise the effectiveness of their marketing analytics.

Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Develop a winning test-and-learn culture
  • Use measurement to incite action
  • Implement impactful ways to use and pivot descriptive analytics requests

Hosted by

Lizzy Foo Kune

VP Analyst

Host

Jason McNellis

Sr Director Analyst

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