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Marketing and Communications
The 7 Key Trend Areas to Factor Into Your Strategic Planning
Inflection points and wild cards continually threaten to shake up industries. However, future-fit organizations are able to survive disruption by actively sensing and responding to changes. Still, a recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. Executives who are not adequately trendspotting already likely will miss critical inputs to their strategic assumptions and planning. This leaves their organization exposed to blind spots and risk, limiting their ability to capitalize on these opportunities. This complimentary webinar will explain how executives across functional areas can scope key trends and disruptions that enable accurate strategic assumptions. Learn to factor in emerging macro and environmental trends that could impact your organization’s business models and strategic planning.
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Discussion Topics:
- Identify critical areas of disruption in 7 key areas
- Get Gartner insights on a range of critical macro and environment trends
- Discover Gartner strategic assumptions across 21 disruptive forces
Hosted by
Marty Resnick
VP Analyst
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