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Marketing and Communications

The Gartner CMO Spend Survey 2022: The State of Marketing Budget and Strategy

ON-DEMAND
| 1 hour

The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora of geopolitical, cultural and fiscal challenges emerge. This is not the new normal that CMOs were promised, so how will marketing’s plans and priorities adapt? Join this free marketing webinar, where Gartner experts will share details into this year’s survey, highlighting the priorities of CMOs as they grapple with a range of macro environmental socio and political realities.

Discussion Topics:
  • Understand the state of marketing budgets in 2022
  • What are marketing’s channel allocations and priorities?
  • Gain insights into the strategically important programs and capabilities that marketing is prioritizing

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Ewan McIntyre

VP Analyst

Host

Matt Moorut

Director Analyst, KI Leader

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