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Marketing and Communications

The Gartner Wealth and Asset Management US Digital IQ 2020 Report

ON-DEMAND
| 1 hour

COVID-19 left millions of Americans concerned about their future financial situation, including nearly half of high-income and affluent consumers. Marketers for wealth management, asset management, and private banking firms must adapt their digital marketing strategies to address financial health concerns and empower prospects with the tools and information they need to make confident decisions during such uncertain times. This complimentary webinar shares the key findings and rankings from the Gartner Wealth and Asset Management US Digital IQ 2020 Report, and provides actionable insights to help marketers make better strategic investments to improve their brands’ digital competence.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Discussion Topics:
  • The content marketing tactics that work best with each financial demographic
  • The importance of appealing to consumers’ needs for physical, emotional, and financial health
  • How to empower prospects and customers to make confident financial decisions

Hosted by
Host

Ross Cosner

VP Analyst

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