Tech and Service Providers

Optimize Your Tech Marketing Mix for Demand Generation Success

| 1 hour

Marketers across the organization need to understand what is the optimal marketing mix to achieve success. Gartner's 2022 Technology Marketing Benchmarks research on the marketing mix has given marketers and CMOs insights about which channels, content types and calls-to-action can have the most impact, and how to apply these insights when building demand generation programs. 

Join this free webinar to learn the strategies technology companies are deploying in their demand generation programs and how many continue to grow revenue despite disruption to in-person events, the acceleration of digital marketing channels, and the non-stop competition for buyer attention.

  • Align marketing content to the information needs of buyers

  • Utilize situationally aware call-to-action (CTA) in campaigns

  • Leverage digital channels to support buyer self-directed research

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Hosted by

Alan Antin

VP Analyst

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