Tech and Service Providers

Align Go-to-Market Strategies on Customer Value to Drive Growth

| 1 hour

Technology providers that apply a consistent view of customer value throughout their sales process can increase close rates by 70% and expand business more than five times. Technology providers must evolve their product, marketing, sales, and customer success teams from a product-out to buyer-in focus, eliminating silos along the way. Teams are often disjointed and immature in identifying, communicating, and tracking actual customer value. At the same time, buyers need their vendors, both before and after sales, to prove, articulate, and differentiate the value of the products or services they purchase, particularly in times of economic uncertainty. Join this free webinar which will help technology providers create and operationalize a focus on customer value to drive revenue growth and expand business.

  • Know why, when, and how buyers need and want your help to quantify your value to them

  • Identify technology solutions that can help you scale across your pre-sales/sales resources 

  • Find out how other organizations use value to increase new and expanded deals

Return to this web page to watch this Webinar. Contact us at with questions about viewing this Webinar.

Hosted by

David Yockelson

VP Analyst

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