Tech and Service Providers
Account-based marketing (ABM) continues to be an important demand generation strategy and can be used across a range of business goals, including new prospect acquisition, customer expansion and retention. ABM programs have a foundationally different go-to-market approach than traditional demand generation efforts, often with more complexity, collaboration requirements and unique processes, creating hurdles that must be overcome as the program matures. Yet, planning which channels, content, and calls to action (CTAs) to include requires a fresh look due to the fundamentally different go-to-market strategy at the heart of ABM. Join this free webinar to learn how to establish or optimize the orchestration of your ABM program.
Identify areas on which to focus for improvement
How to select channels, content, and calls to action (CTAs) to engage accounts along the buying journey
Discover resources to help improve overall ABM program maturity
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Sr Director Analyst