Tech and Service Providers

Orchestrate ABM Engagement to Drive Tech Provider Growth

ON-DEMAND
| 1 hour

Account-based marketing (ABM) continues to be an important demand generation strategy and can be used across a range of business goals, including new prospect acquisition, customer expansion and retention. ABM programs have a foundationally different go-to-market approach than traditional demand generation efforts, often with more complexity, collaboration requirements and unique processes, creating hurdles that must be overcome as the program matures. Yet, planning which channels, content, and calls to action (CTAs) to include requires a fresh look due to the fundamentally different go-to-market strategy at the heart of ABM. Join this free webinar to learn how to establish or optimize the orchestration of your ABM program.

 

  • Identify areas on which to focus for improvement

  • How to select channels, content, and calls to action (CTAs) to engage accounts along the buying journey

  • Discover resources to help improve overall ABM program maturity

Return to this web page to watch this webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.

Hosted by

Jenifer Silverstein

Sr Director Analyst

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