Marketing and Communications

Monobrand Digital IQ 2021

| 1 hour

As the effects of the pandemic linger, marketing leaders of mono-brand retailers face key challenges to maintain and improve their digital marketing performance. Strategic questions persist over mono-brands’ pathways to success while both collaborating and competing with wholesale partners online. This complimentary webinar examines the key findings, methodology and ranking from the inaugural Gartner Mono-Brand Retail Digital IQ Index 2021, which benchmarks 116 brands across four dimensions of analysis: Site, Digital Marketing, Social Media, and Path to Purchase. Find out how to continually adjust your promotions to ensure resonance, as consumers’ channel preferences shift and their values change. Plus, discover new best practices for mono-brand retail sites to maximize purchase likelihood.

Discussion Topics:
  • How are leading brands commanding a digital audience?
  • Are my peers seeing their channel performance trends in the same direction as me?
  • What messaging for promotional emails performs the best and worst in my sector?
  • What on-site innovations are my peers investing in?

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Hosted by

Matt Moorut

Sr Principal Analyst

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